CASA SIRENA

Casa Sirena is a concept for a boutique hotel in Tulum, Mexico. I was inspired by my love for mermaids and all the boho, beach, laid-back vibes. I wanted this brand to make people feel the sand on their feet and Tulum’s essence right away. For the visual identity, I focused on a neutral color palette to represent the sand and greenery of the ecosystem, the logo incorporates a mermaid illustrated in simple shapes, coupled with a sans-serif font to keep it fresh, boho, and minimal.

fresh, bohemian, minimal logo design for a boutique hotel
fresh, bohemian, minimal stationery design
fresh, bohemian, minimal stationery design
fresh, bohemian, minimal brand identity design
calm, bohemian, minimal brand identity
fresh, bohemian, minimal brand identity design
fresh, bohemian, minimal brand identity design
calm, bohemian, minimal brand identity
fresh, bohemian, minimal stationery design for a boutique hotel
calm, bohemian, minimal brand identity
boho, minimal, bohemian brand identity design

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